Functional Brands Inc. reached a milestone moment on November 5, 2025, when the company started trading on the Nasdaq Capital Market under the symbol MEHA, which stands for “Make Everyone Healthy Again.” This step marked a new point in the company’s history and followed years of building a strong portfolio of Functional Brands products in the health and wellness space. The company chose a direct listing instead of a traditional IPO, which set a steady tone for how it plans to grow.
A direct listing is often seen as a path for companies that believe in the long-term value of what they have built. It lets existing shareholders sell their shares while opening the company to the public markets without creating new shares. The decision to take this route was tied to the company’s confidence in the work they have done and the direction they plan to take.
Eric Gripentrog, CEO of Functional Brands, said the decision was made after careful discussion inside the company. “We chose a direct listing because it reflects the confidence we have in our business model, portfolio, and our future.” He said the aim was to take a methodical step that matched the company’s long-term goals.
The company has formed its identity around simple product design and clear labelling. Many of the Functional Brands products focus on daily habits and practical support for people with busy schedules. This method has helped Functional Brands gain attention from customers who want easy health and wellness options. The company also places a strong focus on producing products that are exclusively made in the USA.
Listing on Nasdaq gives Functional Brands new opportunities to raise capital. With more access to funding, the company expects to grow manufacturing, explore new distribution channels, and continue strengthening its presence in the wellness market. Gripentrog said the timing made sense for the next stage of growth. “We reached a point where more capital would help us grow without changing who we are. This allows us to keep investing in health and wellness products while moving at a speed that feels right.”
The wellness market continues to shift each year as more people look for cleaner ingredients and trustworthy formulas. Many consumers want practical items that support everyday routines without feeling complicated. Functional Brands has tried to stay close to their needs by focusing on simple nutrition and clear communication. Having MEHA on Nasdaq brings more visibility to the work the team is doing and helps them share their mission with a wider audience.
The company expects the listing to help open new doors with partners and retailers. Public trading often creates more attention, and this can help companies enter new markets. Functional Brands Inc. plans to use this period to grow both retail and online distribution. This will help more customers access products that fit into an easy daily routine. The team wants to continue strengthening their production model, which supports both quality control and consistent supply.
Functional Brands sees the listing as a long-term step. The company does not see it as a short-term event but as a foundation for steady growth in the future. The goal is to grow their impact in the health and wellness space while keeping their identity simple and practical. They plan to keep creating items that help people make small improvements to their daily lives.
Gripentrog said the next stage is about building on what is already working. “We have a clear mission with MEHA, and we want to keep moving in a direction that helps people live healthier lives,” he said. The team plans to grow carefully while keeping its focus on trust, transparency, and steady product development.
Now that Functional Brands has completed its direct listing, the company is preparing for a period of ongoing growth. Their work in the health and wellness market, along with their focus on simple products and clear communication, continues to form the decisions they make. The listing marks an important milestone, but the company’s direction stretches far beyond this moment.