Weight loss for women is a big business and weight loss for women over 40 is even a bigger one. If you need to lose only a few pounds, you can do it by being a little more active and eating a little less than usual.

Just remember to choose your battles wisely.

For example, there are 356 calories in a Sex on the Beach (the drink) – if you chase one of those with 15 minutes of intense canoodling on the beach – Women’s Health says that you will only burn 23 calories, which is not very effective for weight loss.

According to Diet-Blog, kissing “burns four calories per minute“, which [maybe] could explain why stick-thin bodies rule Tinseltown, while ‘curves’ can only be found as a sign on a building, where Curves fitness franchise opened yet another facility.

You would need to kiss for 1 hour and 29 minutes to burn 356 calories, which begs a question: Who has so much free time to spend just to burn off one drink?

There is got to be an easier way for women to lose weight – and there is – - well, that is if you are willing to sport grandma’s earrings and believe in the placebo effect.

Acu Slim magnetic earrings ($24, amazon.com) promise to make you slim, suppress your hunger pains, food cravings, and help you lose weight quickly by wishful thinking by acting on an acupressure point in the earlobe.

I got to give it to these guys – they actually have a nerve to warn you about fad diets and cheap imitations.