Why is she doing this? Jessica Simpson is losing weight, again. At present, the 5’3� Jessica pushes the scale to an estimated 112 pounds. Sources close to her claim that she wants to lose 12 pounds.

I hope this does not happen, because at 100 pounds Jessica will look like a broomstick. Insiders also say that Jessica is planning to launch her own fitness apparel line sometime this year.

He personal trainer, Mike Alexander, claims that Jessica likes Fuze Slenderize drinks – they are gross by the way – which supposedly increases her metabolic rate.

Jessica Simpson’s 2008 Diet

She eats her vegetables, wholes grains and protein, and consumes about 1,800 calories a day. Jessica has admitted in the past that she is pretty much addicted to Southern food, think chicken-fried steaks or anything fried. I love fried food, but most of it is not exactly weight-friendly.

In the morning, Jessica likes to eat grapefruit. One of her favorite dinner items is sushi. On a cheat day, she goes for Mexican food. “It’s my choice meal on a cheat day. There is nothing like some good queso (cheese dip)!� says Jessica. [sources: In Touch, OK!]