The trend toward masculine grooming is alive and well in Beverly Hills, California. Whiskey and straight razors are a most inauspicious combination, and not one you’d expect to find outside of Deadwood or a Michael Vick house party.

But when the two are separated, the whiskey for you and the blade for a professional barber, you get what I call “how to shave in style” or simply, The Shave of Beverly Hills. This luxury barber, shave and retail shop represents the rebirth of grooming cool – think Sinatra, Martin and crew – without the emasculating sheen so repugnant to most guys.

How to shave in style: part 1. Standard practice has a comely esthetician working closely with a professionally trained barber who shaves you, first with a straight blade following the grain, then with a Mach III against it, for a twice-shaved, highly evolved look.

How to shave in style: part 2. In the midst of this personal revelation, you can have your shoes shined, your nails trimmed, and when all is said and done and you’re back in the lounge, a back rub to tip you into total incoherence.

Of course, they’ll cut your hair with the same extravagant care, too. And if you need your unibrow separated and your sweater (back hair) removed, just ask – they’re ready for you. And that is how you shave in style, boys. [via]