Goji Berry: The Natural Viagra

Goji berry, the skin-care and healthy food ingredient du jour, has popped up in cleansers, anti-aging creams, numerous drinks and lip glosses. But goji berry may have a hidden perk.
Rumors that this “natural Viagra” could enhance your sex life began last year, and fans posted their experiences online: “I became insanely horny,” wrote one self-appointed guinea pig. No studies have been done on goji’s powers of stimulation, but Steven Lamm, a professor at NYU Medical Center and coauthor of The Hardness Factor, doesn’t rule out the happy side effect:
“There’s a lot to be said for the placebo effect.” We’re not banking on any added value to our goji lip gloss. “You won’t absorb enough to make a real impact in the bedroom,” he says. [source: Allure]
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