Fitness First Gym

Fitness First Gym

How do people lose weight in Europe? I assume they know how to lose weight, but just like here, the problem is to get people to take action. Fitness First gym, one of the largest fitness gyms in Europe, apparently decided that shaming people into losing weight is the way to go.

What Fitness First Gym does not seem to realize – or maybe they have done it on purpose – is that the displayed weight is not accurate. During winter, clothes can easily add 10 pounds or more to your weight. During summer, the weight is still probably off by at least 5 pounds.

That said, while there is nothing new about using shame to entice people to lose weight, the way Fitness First Gym has implemented this concept is interesting and innovative. The only question is: Does it really work? [via]

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